We build brand systems, websites, and digital products for ambitious companies in the US and Europe. Our advantage is structural: the engineering velocity of East Asia’s leading innovation hubs, fused with the integrated product architecture pioneered inside the world’s most advanced super-app ecosystems — assembled into a single senior team that owns every brief from concept to production launch.
Manifesto
Forget the copy-paste internet.
We start with a blank file and write the code to match the actual scale of your ambition.
Everything we ship is built from the ground up, because your brand deserves better than a borrowed aesthetic.
Brand
Identity systems built from the ground up.
Web
Sites engineered on Next.js for speed and longevity.
Product
Digital products designed for real-world use.
Capabilities
Three disciplines, one practice.
We take projects end to end — no vendor carousel, no handoff chaos.
- 01
Brand Strategy & Identity
Names, narratives, and complete identity systems for brands that refuse to sound like anyone else.
- —Positioning & market framing
- —Naming & story architecture
- —Identity, logo & wordmark systems
- —Packaging & physical expression
- —Research-led audits
- —Brand standards & playbooks
- 02
Digital Product & Engineering
Bespoke interfaces and production-grade software. Edge-rendered, typed end to end, calibrated for craft.
- —Websites & web applications
- —Interface systems & UX architecture
- —3D, WebGL & immersive interactions
- —Rapid prototyping & concepting
- —Next.js · React · NestJS builds
- —Design systems & UI libraries
- 03
Venture Launch & Growth
Product leadership from zero to one — and the deployment, marketing, and optimisation that follow.
- —Product strategy & roadmap
- —Launch sequencing & go-to-market
- —Cross-region deployment (US/EU/Asia)
- —Conversion & usability refinement
- —Scalable platform & infrastructure
- —Post-launch optimisation
Selected work
Selected studio projects. Strategy, design, and engineering shipped on a single accountable team.
Sinoeye
A market-intelligence platform that helps global teams make sense of China in real time. See the work
MyChinese
A Chinese-learning app that turns real videos and articles into a more personal way into the language. See the work
G88 Robotics
A brand and launch site that presents G88’s humanoid robot as a real industrial product, not a lab demo. See the work
Client work
Humen as a Factory
A fast international web presence for a Dongguan clothing manufacturer expanding beyond Alibaba. See the work
A partial selection. Open to new briefs — get in touch.
Start a projectApproach
Four principles keep every project on the rails — from kickoff to launch.
They aren’t a marketing exercise. They’re the rules the partners argued about for months until they stuck.
Craft over convenience
No templates. Every project starts blank, with a brief, and ends with something the internet hasn't seen before.
East–West fluency
Principals operate across East Asia, New York, and Berlin. The velocity of Asia’s leading engineering hubs, the delivery discipline of Western product practice — one standard, one contract, one accountable team.
End-to-end ownership
From discovery to deployment — one team, one contract, zero handoff chaos. We own the outcome, not just the deliverable.
Radical transparency
No retainer black boxes. You see every sprint, every decision, every line of reasoning. Founders who understand the work make better decisions.
The studio, in four words
A practice built on conviction: every deliverable is a position, not a product.